2008摩立特筆試

Case Study 3: Achieving Differentiation

Situation:A leading chemical company, concerned that its cost leadership position was eroding due to the entry of lower cost players with newer technology, discovered that it could regain a competitive advantage by providing differentiated service levels to distinct customer segments, and by reconfiguring its supply chain to improve service levels.

Monitor’s Effort:Monitor Group leaders recognized that the chemical company lacked critical knowledge of service level costs and did not have a sufficient vision for quickly and efficiently reconfiguring its supply chain.

Monitor Group leaders sought the participation of Decision Architects to devel