2007摩立特笔试
Case Study 2: Enhancing Market Share
Situation:A global leader in the beverage industry looked to enhance its share position in several key Asian markets. The company was particularly frustrated with a disparity between the high percentage of consumers who claimed that they intended to buy their soft drinks and the actual number that did.
Monitor’s Effort:Monitor Group leaders brought together resources from the Action Company, Market2Customer and Decision Architects to diagnose the problem and create tools that would ultimately assist in the formulation of action plans for the client.
Action Company consultants reviewed the client's existing distribution capabil ities, marketing efforts and competitive position. They found that while marketing managers closely monitored the needs of customers, the needs of the sales channel were less well understood.
Market2Customer designed and executed a market research study which created a needs-based segmentation for each channel. As part of this work, M2C did a statistical analysis which allowed the client to make tradeoffs between pricing,product mix, and service levels.
Using primary research generated by Market2Customer, Decision Architects built a dynamic market simulation model which allowed the client to test the financial impact of various pricing, product and distribution options.
Result:Shift in management thinking: the client's management team began to realize the importance of marketing to the sales channel, our work led to the formulati on of marketing strategies by channel segment which, in turn, led to more effective utilization of marketing resources.
Development of methodologies for assessing channel needs: the model created by Decision Architects provided a lasting mechanism by which managers were able to evaluate the effectiveness of sales and marketing initiatives continually.
Increased volume: changes to channel service levels, pricing, and product mixresulted in as much as 30 percent increases in volume growth within 12 months.
-
马士基笔试归
马士基笔试归(转载)发信站:北大未名站(2006年10月18日20:41:45星期三),转信早上从东区和同学拼车去,居然让出租车司机绕圈,开了一个多小时才到文艺宾馆,路上还不是很堵的情况下居然车费59元!!气死。还差点迟到。然后就进去笔。两部分。第一部分性格测试,两页。第一页...
-
应聘网易笔试失败记
自新传体育最终泡汤之后,又接到了网易北京公司的面试通知。简直比大学联考还BT,大学联考迟到15分还可以进入考场。中午12点半出发,到达清华科技园才1点,正好有一些清华的07年毕业生正在搞一个艺术展,就在一边看了一会,1点半了上楼,前台的GG给了一个来宾胸卡,挂在脖子上。这时候...
-
深圳航空笔试题
深圳航空的笔试题真多,三道题,法律类要翻译一个协议,再指出中方的法律风险;用英文回答一道问题,关于董事会的职能权责的;英翻中,MS从哪个外国网站上弄下来的。截至的时间是4月6号中午。我们耍了点滑头,宿舍三个人都接到笔试,因此分工一人做一道,我负责第一道。之前一直在...
-
交通银行笔经(北京大学)
数字部分:重点是做例题的时候,不要做完就完了,要对图表进行进一步的分析。比如说今天的折线图,一条线表示总产量,另一条表示其中一种产品的产量,那么我们要做的就是在草稿纸上算出另外一种产品的产量。其他类似。因为例题中的图表在后面会再次出现,这样做能够节省很多...