2007科尔尼笔试Case study
对于本科生而言,从薪水来讲,最好的工作是进国际的投行或咨询公司。案例面试必不可少。我的一个好朋友,同济01级本科毕业,起步月薪一万有余,就任职于国际顶尖的战略管理咨询公司。但是,钱不是这么好拿的。从实习经历、简历筛选、pre-talk、一轮又一轮的面试、案例面试到拿offer,没有点实力是到不了的。
下面是一个对于undergraduate有点复杂的案例面试分析。大家先看看,感觉一下。这个案例资料是我看了这么多觉得最好一个的学习资料了,来之不易啊。希望学弟学妹们对自己提出更高一点的要求,不要觉得没事做,耽误了大学最好的机会——算是学姐我一点衷心的建议吧。也希望材料人的就业路能越来越宽阔:)
P.S. 英语表达一定要好,不出意外的话,所有的面试和案例都是英文的。(可能很多人没接触过案例,我稍微标注下,希望有帮助:)
Case setup (facts offered by interviewer):
q Your client is a manufacturer of bicycles
q They have been in business for 25 years
q They manufacturer and sell three categories of bicycles:
Ø Racing bikes: High end, high performance bikes for sophisticated cyclists
Ø Mainstream bikes: Durable, but not overly complicated bikes for everyday riders
Ø Children’s bikes: Smaller, simpler versions of their mainstream bikes for children
q Profits at your client have decreased over the past five years
Question:
q What is driving the decline in overall profits?
q What recommendations might correct the situation?
(以上这些是面试官给你的相关商业信息和问你的问题。一般只需解决第一问,即什么导致了利润下滑。如果找出适当的改进意见当然是加分项。回答第二问是对MBA的要求。)
Suggested solutions:
The first question is to determine what has caused overall profits to decrease. To accomplish this the candidate must first understand what has transpired in each of the three product categories over the past five years during which profitability has slipped. The following are questions and answers that would be provided in an interview scenario.
(案例分析需要你在潜意识里适当运用商业模型。这里面就融入了cost-profit and 4P framework.提醒一下,以下的问题是你要问面试官,他来回答的。你借助面试官的回答,用合理的逻辑来分析和回答他最初的问题。当然,面试者的问题无定式,一下给出的只是个参考的例子)
q What are the client’s margins for a bicycle in each of the three segments?
Racing: Cost = $600/unit, Profit=$300/unit 33%
Mainstream: Cost = $250/unit, Profit = $75/unit 23%
Children’s: Cost = $ 200/unit, Profit = $50/unit 20%
q What has happened to the market size of each of the three segments over the past five years?
Racing: Has remained constant at its present size of $300MM
Mainstream: Has increased at 2% growth rate per year to its present size of $1.0B
Children’s: Has increased at 3% growth rate per year to its present size of $400MM
q What has happened to our client’s market share in each of these segments?
Racing: Market share has decreased from 60% to 30%
Mainstream: Market share has increased from 0% to 5%
Children’s: Market share has increased from 0% to 3%
q Who are the client’s major competitors in each market segment? What has happened to their market share in each segment over the past five years?
Racing: There is one main competitor and a host of small firms. Your main competitor has increased market share from 30% to 50%
-
金地集团笔试题(精华)
1.你为什么选择现在的专业?请列举出你这个专业的三个特点?你最喜欢的一门课程是什么?你从中的最大收获是什么?你最不喜欢的课程有哪些?为什么?列举出你记忆中最轻松的一件事情,最费劲的一件事情2.A公司:高速发展、制度不完善、?B公司:稳健发展、制度完善、??如果你是毕业...
-
中国人民银行直属事业单位笔经
中国人民银行直属事业单位笔经我考的是经济金融类,昨天考的,记性不太好今天已经忘得差不多了,欢迎补充!!上午考的英语,下午专业。英语的我看见人大的bbs上有笔经,就不写了,顺便转过来就好了。就先说说经济金融专业的考试吧。第一部分是填空。比如商业银行的业务(吸收存...
-
趋势科技笔试归来
7日早上接到趋势科技上海人力资源部的电话,说发了一份笔试通知单到我的邮箱要我回复。我赶紧打开邮箱,看到通知单上介绍了一些趋势科技的简况以及招聘职位的要求,是做Anti-VirusEngineer,要求比较高。我连忙找人帮我速成。网上只有丁丁在,她倒是帮我介绍了好几个c/c...
-
马士基笔试经验分享
好不容易鼓起勇气摆脱颓废的生活,投了份简历,又好不容易那么好运接到了笔试通知,结果好不容易记错了时间小獭和我一起,结果她也清楚地记得是九点半,但是好像就是我俩记错了,服了,难道接电话的时候两个都没睡醒?前天接到电话的时候我真的是午觉刚醒,打电话过来的小姐问我...
相关文章
- Be Your Best and Market Yourself 找工之旅
- 欧莱雅笔试题case study
- 最常见英语面试题 What are your salary expectations?
- 英语名言:Confidence of success is almost success.
- Macquarie psychometric assessment 笔经(上海交大BBS 2007.12.26)
- 英文求职信-Adminstration - Executive Assistant
- 励志英语文章:The prime condition great secrets of success
- 一些最有用的IBM IPAT(Personal Aptitude Test)笔试资料
- 英语面试题:Why are you interested in this job?
- 英文简历(客户服务代表)CUSTOMER SERVICE REPRESENTATIVE(Sales)